Christian Salvesen are a logistics company operating throughout Europe and Britain.
They wanted to update their identity with a completely new and refreshed look whilst retaining their original name. The design I created was based on a strong interlocked logotype.
This was complemented by an advertising campaign of promotional straplines which appeared on the vehicle livery in five European languages promoting the benefits of their service. I used images of the staff with the straplines to promote their personal commitment.